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Inheriting Rice Culinary Culture, Innovating Ready-to-Eat Experiences

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JOY COME was born from the perfect combination of love for traditional rice cuisine and innovative concepts. Embracing our brand philosophy "Rice for Daily Life, Zheng Jian Kang for the World," we start with Taiwan's most fundamental food—rice—and through cutting-edge freezing technology and automated production processes, we have successfully transformed traditional rice snacks into ready-to-eat products that preserve their authentic flavors.
We are committed to addressing the challenges modern consumers face when enjoying traditional cuisine, such as time constraints, limited cooking skills, and food waste, allowing everyone to experience freshly-made rice delicacies in just minutes. Zheng Jian Kang is not merely a food brand, but a guardian and innovator of rice culinary culture, bringing Taiwan's traditional cuisine into daily life in more convenient and healthier ways, while recommending this unique rice-based culinary beauty to the world. We believe that the unlimited possibilities of rice cuisine parallel Zheng Jian Kang's future—steaming from Taiwan to the global stage.RetryClaude can make mistakes. Please double-check responses.
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Bringing Taiwan’s Rice Snacks to the World

Using smart tech and ultra-cold freezing, Joycome turns local rice goodness into modern, frozen-ready bites you can enjoy anytime, anywhere. No more waiting or cooking stress—just heat it up and boom, authentic flavor in minutes.

Customizing Taiwan’s Rice Snacks—Same Taste, New Possibilities

Giving traditional Taiwanese rice snacks a fresh new purpose — making them more inclusive, flexible, and ready for the modern world.

Bawan (Taiwan Meatball)

The outer skin is made from Taiwanese native rice, giving a light texture that is neither sticky nor heavy. The filling uses pork hind leg meat, trimmed of tendons and blended with fried shallots and a signature seasoning for a balanced flavor.

It can be steamed directly from frozen without thawing. Steamed instead of fried, it provides a healthier option that is not greasy, suitable for both adults and children.

Additional varieties include seafood, chicken, and vegetarian fillings, offering different choices while preserving the taste of one of Taiwan’s most traditional snacks.

POST 1

Tangyuan (Taiwan Dumplings)

The outer wrap is made from premium Taiwanese indica rice, giving a texture that is non-sticky and easy to digest. The filling uses pork hind leg meat from Taiwan, trimmed of tendons and membranes, then blended with crispy shallots and a signature recipe.

This balanced mix of lean and fat pork creates a rich, flavorful taste that leaves a lasting impression. Each bite-sized piece is generously filled, offering both satisfaction and convenience.

The dumplings can be steamed directly from frozen without defrosting. Steamed for a light and healthy option, they are not greasy and suitable for all ages.

POST 2

Flat Noodles Made from Rice

Flat noodles made entirely from rice offer a chewy texture comparable to, and even smoother than, udon.

The noodles can be cooked directly from frozen without thawing. When paired with a variety of sauces or broths, they release the natural aroma of rice in every bite — capturing the authentic taste of Taiwanese street food.7

 

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