Taitra Innovation Hub
Company Overview

Inheriting Rice Culinary Culture, Innovating Ready-to-Eat Experiences

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JOY COME was born from the perfect combination of love for traditional rice cuisine and innovative concepts. Embracing our brand philosophy "Rice for Daily Life, Zheng Jian Kang for the World," we start with Taiwan's most fundamental food—rice—and through cutting-edge freezing technology and automated production processes, we have successfully transformed traditional rice snacks into ready-to-eat products that preserve their authentic flavors.
We are committed to addressing the challenges modern consumers face when enjoying traditional cuisine, such as time constraints, limited cooking skills, and food waste, allowing everyone to experience freshly-made rice delicacies in just minutes. Zheng Jian Kang is not merely a food brand, but a guardian and innovator of rice culinary culture, bringing Taiwan's traditional cuisine into daily life in more convenient and healthier ways, while recommending this unique rice-based culinary beauty to the world. We believe that the unlimited possibilities of rice cuisine parallel Zheng Jian Kang's future—steaming from Taiwan to the global stage.RetryClaude can make mistakes. Please double-check responses.

Bawan (Taiwan Meatball)

The outer skin is made from Taiwanese native rice, neither sticky nor causing bloating. We carefully select delicious Taiwanese pork hind leg meat, skillfully trimmed of tendons by our master chefs. The perfectly balanced lean and fatty pork is mixed with fried shallots and our exclusive secret recipe, creating a perfect texture combination that leaves you craving for more! We're committed to ensuring customers experience the freshness of the meat from the first bite—simply steam directly from frozen without thawing. Each small piece is packed with rich, satisfying filling. Easy to prepare and serve, steamed rather than fried for a healthier option that's neither greasy nor oily, suitable for both adults and children! We also offer customized shapes and fillings, allowing everyone to enjoy Taiwan's most delicious traditional snacks with seafood, chicken, or vegetarian options.

POST 1

Tangyuan (Taiwan Dumplings)

Our outer wrap is made from premium Taiwanese indica rice — non-sticky and easy to digest. We carefully select flavorful pork hind leg meat from Taiwan, expertly trimmed by seasoned butchers to remove tendons and membranes. The perfectly balanced mix of lean and fat pork is blended with crispy shallots and our secret recipe, creating a mouthwatering filling that leaves a lasting impression.
 
We are committed to delivering the freshest meat flavor with every bite. Our dumplings can be steamed straight from the freezer — no defrosting needed. Each bite-sized piece is generously filled, making it both satisfying and easy to prepare. Steamed for a light and healthy option, they’re perfect for all ages — not greasy, just delicious.
POST 2

Flat Noodles Made from Rice

Noodles made entirely from rice offer a texture even better than udon. They can be cooked straight from frozen without thawing, and when mixed with a variety of signature sauces or broths, they deliver the rich aroma of rice in every bite — a true taste of authentic Taiwanese street food.
POST 3
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